The Vegan Revolution: UK vs USA

Veganism and plant-based diets have been experiencing a continuing surge in popularity over the last few years, with recent estimates indicating a 40% increase in vegan people in the UK alone since 2020. With veganism steadily shifting from being a fringe movement to a mainstream cultural phenomenon, we wanted to see how these shifts have affected each side of the Atlantic.

So we took to social media to interview both vegans and omnivores from both countries to understand how attitudes, barriers, and perceptions towards veganism differ between the UK and the USA.